RESUME
RIVALRY.COM
Global Head of Creative | May 23’ – Present
Creative Director | Feb 21’ – May 23’
HIGHLIGHTS
Overseeing all creative, social and product launch work in NA, LATAM, SEA & AUS. As well as being a key part of brand, strategic and creative vision for the company as a whole.
Built up our in-house creative, social & production team from 0 to 20+ people across all departments in 7 different countries.
Worked closely with agencies & production companies in said regions.
Joined Pre-IPO and supported work through IPO.
Named 1 of “14 rising stars of brand marketing revolutionizing advertising” by Business Insider.
Created work recognized and awarded by One Show & ADC.
Launched our own digital rewards system (token) on the blockchain, rivalrytoken.xyz.
Produced ∞ content pieces with partners globally gathering an average 100k+ views organically, with a record one currently sitting at 2.8 million views.
NORLINGLABS LLC
Freelance CD | Oct 20’ – May 23’
HIGHLIGHTS
Creative Director for Riot Games x Amazon's live streamed music & arts festival WWFEST. Helped established the concept platform for the festival which then continued to grow and were ran several iterations around the globe.
Creative Director Amazon's Crown Channel's live gaming show 'CLICKSPORT-1' which then also become an established concept that Amazon kept running iterations of.
Helped Young Hero create a digital keynote experience for TikTok
Worked with a variety of agencies & clients including Young Hero, Elephant, Mindbloom, Movement Strategy, 305 Fitness and Caveat.
HIGHFIELD NYC
Associate Creative Director | Oct 18’ – Mar 20’
Senior Art Director | Sept 16’ – Oct 18’
HIGHLIGHTS
First creative to join agency.
Awarded AdWeeks Fastest Growing Agency in 2019
Creative lead on projects including clients such as E!, Red Bull Music, Adidas, Bacardi, GANT.
Endless pitches, winning and losing, which gave us the title of fastest growing.
When COVID hit and the agency decided to close it doors I kept working with one of our Bacardi clients, Plume & Petal, which was creatively led by then old-coworker Sarah Wasley.
ANOMALY NYC
Art Director | Jan 16’ – Aug 18’
HIGHLIGHTS
Ideation & art direction for Captain Morgan, Coca Cola, Crown Royal & Johnnie Walker.
Won 'YouTube Musics' new business.
DEUTSCH NYC
Art Director | Jul 15’ – Oct 15’
HIGHLIGHTS
Ideation & art for Jägermeister, Samsung & new business.
MOTHER NYC
Art Director | Apr 14’ – Jun 15’
HIGHLIGHTS
First job post Miami Ad School.
Worked on Target, Shock Top & Google, Stella Artois & CurrentC.
Produced experiential events for Stella Artois 'Night In The Sky' which was an outdoors feast featuring hot air balloon rides and more than enough influencers. Oh, John Legend was there playing the piano too.
Won Google Chromecast as new business.