E! Front Five
NYFW Content Series Turned TV
E! known for iconic fashion IPs needed a new brand platform to stand out during NYFW. Recognizing that NYFW is only fun for a select few in the front row, we created Front Five, a series following five icons taking E! viewers behind the scenes. To ensure the content was current, we shot, edited, and delivered each episode within 24 hours. The show was received well, with multiple millions of views, which led us to produce five full seasons.
FW’19 TRAILER
FW’19 EPISODE 1 – HALIMA ADEN
FW’19 EPISODE 2 – LILY ALDRIDGE
FW’19 EPISODE 3 – LUNA BLAISE
FW’19 EPISODE 4 – JASON WU
FW’19 EPISODE 5 – KIM SHUI
Role: Associate Creative Director
Created at: Highfield
Press: PageSix, WWD, Fashion Week Daily, NYFW.com, E! Online, NBC.com, The Knockturnal.