GANT
Forward Thinking Fashion

LOOK LIKE YOU KNOW WHAT YOU’RE DOING

We discovered that 85% of videos on Facebook are watched without sound. To show that GANT’s shirts make you look buttoned up, we created videos that visually made sense, but with sound, it became clear the people in the videos had no idea what they were doing. Partnering with NowThis, our videos garnered over 7 million views.

NEVER NOT COMFORTABLE

Tech Prep is a technical fabric created for a generation constantly on the go. To demonstrate the comfort of the shirts, we used the then-popular Instagram Boomerang effect, showing people getting out of everyday uncomfortable situations comfortably.

Role: Senior Art Director
Agency: Highfield

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