GANT
Social Savvy Fashion

We discovered that 85% of videos on Facebook are watched without sound. To show that GANT’s shirts make you ‘Look Like You Know What You’re Doing’, we created videos that visually made sense, but with sound, it became clear the people in the videos had no idea what they were doing. Partnering with NowThis creating ‘fake news’ our videos garnered over 7 million views.

KALE

VR

STADIUM

Role: Senior Art Director
Agency: Highfield

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