Rivalry.com
WTF IS RIVALRY?
Rivalry is a sportsbook and casino for the chronically online bettor. It started as an esports betting platform and has since evolved into a next-gen experience rooted in crypto and emerging tech.
I joined in 2021 and have since built a 20+ person in-house studio, led a full rebrand, and launched campaigns across NA, LATAM, SEA & AUS. Our work has been honored by One Show, ADC, and earned myself a spot as 1 of ‘14 Rising Stars in 2024’ by Business Insider.
RIVALREEL2K25.MP4
PMFighter.com
When launching Rivalry in Australia, all eyes were on the election—so we made it a bloodsport.
We built a game where users pitted their favorite politician against their least favorite in a full-fledged fistfight before leading them straight to the real action: betting on the actual election.
Collaborators: BearMeatsEagleOnFire & T&DA
Awards: One Show x2 – ADC x1
Press: Campaign Brief, Esports Insider, LBBOnline, Mumbrella,
Bet Canadian
When Trump’s trade war against Canada began, we took a peek at the market—turns out 90% of sportsbooks operating in Canada aren’t even Canadian. So as the U.S. doubled down on tariffs, Rivalry doubled down on it's roots. 🇨🇦
Rivalry’s Built Different
Together with Brazil’s biggest Counter-Strike collective, we created a series of wildly exaggerated ads to show how Rivalry’s built different with its small but mighty features.
Rivalry Booster Packs
At the height of the sports card unboxing craze, we decided to rip a pack of our own. We launched Rivalry Booster Packs in SEA, packed with bet-boosting perks, from bonus funds to actual protein powder (because bankrolls and biceps both deserve a pump).
The League of Love
During Brazil’s top League of Legends tournament, Rivalry hosted a bet-filled Bachelor-style show live on Twitch. Throughout the series, betting was embedded into everything—from odds on couples matching to live predictions, sweepstakes, and of course, the league itself.
Across six four-hour episodes, the show averaged 10,000 concurrent viewers.
Big Brain. Big Bets. Big Bucks.
Rivalry & Dogie: The Rebirth
When a name like Dogie disappears from the MLBB scene, people start asking questions: Is he washed? After lurking in the shadows, he was finally ready to step back into the spotlight—and to kick off our partnership, Rivalry was there to mark the moment.
Rivalry & Baiano: The Esports Occult
When we signed Baiano, the biggest face of League of Legends in Brazil, we wanted to make one thing clear—Rivalry is here for the scene. The best way to do that was by becoming a full-blown satanic goat cult that grants every esports fan’s wildest dreams.
Baiano summoned the cult to save Brazil at Worlds by making voodoo dolls of rival teams which we tortured on X.
Rivalry & Tribo: Luck, Loyalty & Counter-Strike
For our move into Counter-Strike, we partnered with Tribo, Brazil’s biggest collective, launching with a retro gangster-style film. Each member got a nickname based on Jogo do Bicho, the country’s infamous underground lottery, where animals symbolize luck, traits, and destiny—fitting for a crew built to take over.
Rivalry & Revolta: The Next Move
Continuing our commitment to growing the local League of Legends scene in Brazil, we partnered with influencer Revolta to bring one of his dream projects to life—his own podcast.
The series racked up 500K+ YouTube views, becoming a must-watch for Brazil’s LoL community.
