Rivalry.com
Zillenial Internet Gamba
To keep a long story short – joining Rivalry as their first Creative Director in 2021 has been a wild ride, including building a 20+ person in-house agency, being named 1 of ‘14 Rising Stars in Marketing of 2024’ by Business Insider as well as being recognized in One Show & ADC.
Today, I am proud to serve as the Global Head of Creative, overseeing all creative work from marketing to social media, across North America, LATAM, SEA & AUS.
Here’s some of my favorites so far.
PMFighter.com
When we were launching Rivalry in Australia, people’s eyes were peeled on the election. To join the conversation, we created a game where users could have their favorite politician face off against their least favorite one, eventually leading them to bet on the actual election.
Collaborators: BearMeatsEagleOnFire & T&DA
Awards: One Show x2 – ADC x1
Press: Campaign Brief, Esports Insider, LBBOnline, Mumbrella,
RivalryToken.xyz
Creating a sportsbook for futuristic bettors, it became clear to us that web3 is the way to go. That's why we launched our own native token for Rivalry.com, a digital currency designed to benefit our users and others interested in our platform.
PLAY-2-FARM™
With PLAY-2-FARM™ users can connect their web wallets and start farming NUTZ simply by placing bets. These NUTZ can then be converted into tokens. To keep users engaged, we also developed five ranks to grow your character stronger and earn more NUTZ, along with special NUTZ drops for global betting events.
Collaborators: MakeMachine
Press: Next.io, Covers, SBC.
Rivalry x Tribo – Rivalry Fucks
Together with the most popular Counter-Strike collective in Brazil, we created a series of videos where they showcase our features in exaggerated ways. The campaign essentially reads as ‘Rivalry Fucks’ or ‘Built Different’.
JACKED COMBOS FOR JACKED DUDES
PERFECTLY CALCULATED COMBOS
Collaborators: FNL LVL
Rivalry Booster Packs
At the height of the sports card unboxing craze, we launched our own booster packs, each of which came with attributes to boost our users' bets, offering everything from bonus codes to protein powder.
Rivalry x BOXR
’Esports Betting Expert’ Collection
Together with Counter-Strike icon & caster Launders, and his esports lifestyle brand BOXR, we created a collaborative collection around esports betting. My favorite item, the 'esports betting expert' hat, was so nice it sold out twice.
Launders Lan
The North American Counter-Strike scene hadn’t seen much love—until Rivalry and Launders hosted a two-day tournament with a $10,000 prize pool. The event sold out in 36 hours, featured 32 teams, 500+ attendees, hit Twitch’s front page, and racked up over 1.05 million minutes streamed.
Read esports.gg’s recap here.
Cash Out? No.
Chicken Out? Yes.
Why name your cash-out feature "cash out" like everyone else, when you can call it "Chicken Out" and promote it by bringing a meme to life by adding an immensely jacked chicken with nipples? That was the question we asked ourselves as well.
Big Brain. Big Bets. Big Bucks.
Fun fact: Rivalry was the first sportsbook to feature same game parlays for esports, and these were the videos we made to promote it. Squish squish.
